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Our Favorite March Madness College Athlete Partnerships

Ever since the Name, Image, Likeness (NIL) rule changes took effect, brands have been hungry to partner with college athletes during key NCAA periods. As we close out another exciting March Madness tournament, we take a look back at the top athlete partnerships from some highly innovative brands.    Pringles “March Mustache Collection” Pringles leaned […]


Linqia Partners with Netbase Quid

Linqia has partnered with NetBase Quid to bring sophisticated social listening analysis to the influencer marketing space, informing influencer identification, creative strategy and measurement of a brand’s share of voice. “Understanding what’s happening in the social sphere at both the brand and category level unlocks a trove of valuable data,” says Daniel Schotland, COO of […]


Linqia partners with Q.Digital and Chevrolet

September 15, 2021 (As appears on PRWEB) Q.Digital, the leading LGBTQ media company, has partnered with Chevrolet and influencer marketing platform Linqia on a series of documentaries and in-depth articles around leading LGBTQ issues in a program titled “Authentic Voices of Pride.” Hosted on Q.Digital’s news and current events site LGBTQ Nation, the series will […]


Whats new in influencer marketing April

 Top News and Stories Below are Linqia’s favorite stories shaping our industry. Snap Unveils New Features at 2023 Partner Summit TLDR: Snap impressed the audience with a slew of new features including an expansion of ad revenue sharing (from Snap Stars to anyone with 50,000+ followers, 25 million monthly Snap views and who post […]


Unleashing the Power of Creator Marketing: Key Insights from the Ad Age Creator Summit 2023

The Ad Age Creator Summit 2023 brought together marketing experts, influencers, and industry leaders to talk about the newest trends and best practices in creator marketing. The jam-packed agenda included highlights such as: the role of AI in influencer marketing, a session with lifestyle creator, @Tinx, a conversation around creator equity, and the rise of […]


TikTok’s Creative Partner Day

Did you know that TikTok has over 1 billion users worldwide, with 150 million of them in the US alone? Linqia is an official TikTok Marketing Partner, and as our recent data release shows, the number of TikTok campaigns executed by Linqia partners doubled from 2021 to 2022.  TikTok is constantly changing, and we’ve got […]


What’s new in influencer marketing March

 Top News and Stories. Below are Linqia’s favorite stories shaping our industry.  TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]


How to Choose the Right Influencer Marketing Partner

Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some valuable steps to help you choose the right influencer marketing partner: Decide where you are […]


February 2023 Influencer Roundup

 Top News and Stories. Below are Linqia’s favorite stories shaping our industry.  Twitter Twitter will share ad revenue with creators, but only those who pay for Twitter Blue TLDR: Ad revenue-sharing is new for Twitter, and will help the plattform compete withYouTube, Instagram, and TikTok, which have systems for paying creators directly, either through […]


Top Black Influencers You Need To Follow

The number of inspiring black creators grows every day, but there is still a wide gap in the quantity of black creators showing up in brand partnerships.  Here are 10 black influencers that Linqians are inspired by, and encourage everyone to follow.   Tabitha Brown (@iamtabithabrown) Tabitha Brown is a mom, actress, writer and social […]


TikTok Event Recap 2023

Last week Linqia welcomed brand and agency executives to an afternoon of TikTok learnings and networking at the infamous TikTok Times Square office.   Topics of discussion included the Art of Influence presented by David “Shingy” Shing, TikTok trends and insights presented by TikTok’s Global Creator Partnerships Lead Sam Kimmel, and how to execute successful TikTok […]