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Top News and Stories Below are Linqia’s favorite stories shaping our industry. Snap Unveils New Features at 2023 Partner Summit TLDR: Snap impressed the audience with a slew of new features including an expansion of ad revenue sharing (from Snap Stars to anyone with 50,000+ followers, 25 million monthly Snap views and who post […]
Top News and Stories. Below are Linqia’s favorite stories shaping our industry. TikTok TikTok grilled by US lawmakers during congressional hearing TLDR: TikTok CEO Shou Zi Chew testified before Congress as they showered him with questions about privacy concerns and Chinese influence. It was clear the members of Congress had made up their mind before […]
Choosing the right partner for your influencer marketing activations can have a major impact on the results. With so many options available it can be difficult to determine which platform is the best for your particular needs. Here are some valuable steps to help you choose the right influencer marketing partner: Decide where you are […]
May 25, 2021 – Published By: Krystle Vermes (As seen on KoMarketing) As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, […]
Influencer marketing is entering a new chapter. It is now a highly sophisticated marketing strategy. For years, influencer marketing was synonymous with Instagram, but that’s no longer the case with the rise of TikTok and social media usage across all platforms hitting an all-time high. To meet those demands, marketers need to partner with an […]
What Instagram Guides Means for Influencer Marketing? By Keith Bendes, Head of Brand Partnerships Instagram recently announced its latest feature – Guides. It has big implications for brands and the influencer marketing industry in general. What are Instagram Guides? Guides are basically long form content on Instagram, about either: Places you’ve been, Posts you’ve made, […]
The 2021 Influencer Marketing Cheat Sheet The opportunity for influencer marketing to continue its meteoric rise into the mainstream is bigger than ever – because it works! In fact, a recent Tomoson study found that businesses are making $6.50 for every $1 spent on influencers, with the top 13% earning $20 or more! Given all […]
Your Guide to Instagram’s Newest Features: Reels, Stories, IGTV, IGTV Ads and Live! Instagram has quickly become the most successful channel for brands and agencies using influencer marketing to drive a return on investment. With over 1 billion active users every month, and over 500 million active users a day, brands can reach their target […]
With major shifts to our world view this year, consumer behavior has developed more dependency on digital shopping than ever before. According to Digital Commerce 360, online spending with U.S. retailers has grown over 30% in the last six months—and the holiday season is sure to be no different. Influencers continue to be one of consumers’ most trusted […]
What Does Instagram Reels Mean for Influencer Marketing? Instagram Reels, TikTok’s biggest rival, just launched in the U.S. to millions of users! Instagram has been beta testing Instagram Reels internationally in countries including, Germany, India, Brazil and France leading up to this big launch, and is now live in over 50 countries with 1.5+ Billion […]
Survey Results from Leading Marketers on How the Pandemic Has Shifted Strategies and Plans Marketers had to shift plans with the rise of COVID-19. New creative had to be created to go live in days, not months, and the media mix was evaluated and adjusted. Now, months into the pandemic, we wanted to hear from […]
As a nation we’ve been through wars, hurricanes, and recessions. But these past few weeks, with the sudden advent of the novel coronavirus, everything has been turned upside down. On the business side of things, we’ve never seen consumer behavior change so drastically overnight, creating a completely new reality. At Linqia, we’re constantly tracking trends […]
